Johannesburg-based clothing label, Mantsho has become the first African clothing company to collaborate with Swedish brand, H&M designs.

H&M has partnerships with brands in Italy, French, UK, and many more.

Founded by Erling Person, the Swedish company raked in $25.91 billion in 2016 from clothes and accessories.

In a statement issued by Mantsho and H&M, the two companies said; “Mantsho x H&M is an exciting collection celebrating the elegance and vibrancy of Africa with modern edgy designs created for the stylish carefree woman.”

‘Mantsho’ of South Africa becomes the first African company to collaborate with H&M

Head of Mantsho Designs, Palesa Mokubung also said;

“I hope customers around the world will enjoy this ensemble of my stand-out pieces from my last three collections.”

H&M’s Assortment Manager for Collaborations and Special Collections, Pernilla Wohlfahrt said.

“Palesa’s creativity with colour, print and silhouettes is inspiring as she celebrates the female form through her designs which complement the female shape in a flattering and playful way. We are so excited to share this collection with our customers across the globe,”

Mantsho, which is the home language of Sesotho, means “Black is beautiful.” The company was founded in 2004.

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